Content and Layout Guides for Recruitment Flyers

Open the sample flyer to view numbered guidelines

** Per CUIMC regulated guidelines, recruitment materials must include this information. Contact the CUIMC IRB Office to be sure of all CUIMC requirements, as well as case specific content. 

1. Institutional IRB Requirements** - IRB approval stamp (number & dates of approval and expiration) & IRB protocol number, date of approval and date of expiration.
2. Images/Icons - Images should be relevant and respectful of the audience. More resources on the use of images and icons available here.
3. Headline - Capture the attention of the target audience regarding the study focus. Avoid generic language such as, “Research study seeking participants.” 
4. Research study title** - You must include the full research study title, or the abbreviated study title included in the IRB application. 
5. Purpose of the study** - Briefly explain why this study is important. Participants are interested in research studies that are beneficial to their communities. Use simple language and avoid using technical or clinical terminology. Do not state or imply a certainty of favorable outcome or other benefits beyond what is outlined in the consent document and the protocol. 
6. Expectation of participants** - Clearly state what participants will need to do. Use bulleted lists. 
7. Eligibility**- Clearly describe basic requirements. 
8. Compensation – If applicable, list this in a factual manner like all other details (do not overemphasize). List the form of payment (e.g. cash, pre-paid card), if any.
9. Location** - Include the name and address of the research facility, or note what activities are over telephone or Zoom.  (Information about parking or public transportation is helpful.)
10. Contact information** - Offer multiple channels: email address, phone number, website, QR code. 
11. Logos – Include logos for all partners and follow branding guidelines. (See CUIMC Branding Guidelines)
12. URL and QR code – Provide multiple ways for participants to learn more and contact the research team. QR Codes should not be the only means of getting more information and/or signing up.
13. Tear-offs - Tear-offs on flyers are a preferred method for participants. Tear-offs should be at the bottom of the page, and include name of study, email and phone number. Font size 10pt or above. 

Additional guidelines on layout and content for easy to understand recruitment flyers are provided by the National Institutes of Health “Checklist for Communicating Science and Health Research to the Public.”

Helpful Examples:

Download Sleep Study Flyer

Download Vape Study Flyer